Whitepaper
Ruby SDK: Straightforward Web3 App Development October 2025
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Executive Summary
Web3 bypassed Web2 entirely, spending a decade on speculation rather than rebuilding applications billions actually use. The complexity wasn't a bug - it was infrastructure waiting for something that could make it accessible.
Smart contracts, token economics, and DeFi protocols weren't too complex for mainstream adoption - they were too complex for humans to operate directly. They needed better interfaces.
With AI-assisted development tools now in the hands of 10 million builders, Web3's potential becomes clear: it's coordination infrastructure that can finally be accessed without blockchain expertise.
But Web3 forgot one critical thing: privacy. You cannot rebuild real applications on transparent blockchains where every transaction is public forever. And you certainly cannot build the Post Web - where agents handle our economic lives - without privacy by default.
Ruby SDK lets you build decentralized applications through simple REST APIs. As easy to integrate as Stripe or Supabase - just make API calls from your code.
Add tokens, escrow payments, private user data, and notifications to your app. No blockchain code. No complex setup. No expertise needed.
Two-Tier Architecture
Privacy-native chains (Secret Network, Oasis, Phala, Fhenix): Our primary focus and launch priority. Maximum privacy including all transaction activity. This is where we plant our flag.
Standard chains with privacy layer (Ethereum, Base, Arbitrum, Polygon, Solana, Cosmos): Market expansion from our privacy-first foundation. Encrypted user data and business logic, with transparent token transfers where appropriate.
We lead with privacy, then expand outward. Privacy-native chains represent our core competency and strongest differentiation.
Simple Economics
Builders pay for what they use. 100% of fees flow to Ruby token holders in USDC. No speculation. No complexity. No grift.
Build Web3 apps as easily as Web2 apps. Privacy included. Works on every major blockchain.
Market Opportunity
The Paradigm Shift: From Attention to Intention Economy
The consumer internet optimized for attention - endless scrolling and platform intermediaries. The emerging paradigm optimizes for intention - where builders using AI tools rapidly create applications that solve specific needs.
Ruby SDK provides privacy-preserving primitives that enable this shift. When builders describe what they want and AI coding assistants help them integrate our APIs, they create applications with sophisticated functionality - tokens, payments, private data - without writing any blockchain code.
The Web2-to-Web3 Migration That Never Materialized
Web3 lacked privacy and practicality. You cannot rebuild real applications on transparent blockchains where every transaction is public forever. Mainstream users couldn't understand the speculation. Web2 engineers never bothered migrating - nothing was broken in their eyes.
But something has shifted. Over 10 million builders now wield AI-assisted coding tools - Replit, Windsurf, Lovable, Bolt.new, Devin. They include non-technical founders and experienced engineers. They don't care about "Web3 migration." They want to build useful applications.
When peers build for each other, decentralized paradigms make sense: user ownership, censorship resistance, no platform taking 30% cuts. But despite having AI tools, these builders haven't adopted Web3 due to complexity barriers.
AI-assisted development platforms can technically guide users through blockchain deployment, but they require builders to learn specialized smart contract development frameworks, network configurations, wallet setup, and chain-specific tooling - exactly the blockchain expertise barrier preventing Web3 adoption.
Ruby SDK solves this. Builders working with AI coding assistants describe what they want - "add escrow payments to my marketplace" - and the AI helps them integrate Ruby SDK, which handles everything: contracts, deployment, chain selection, privacy layer. No specialized frameworks. No manual wallet configuration. The builder gets working code that integrates our APIs.
But Ruby SDK isn't just for non-technical builders. Experienced software engineers skip months of blockchain development, avoid expensive security audits, eliminate multi-chain deployment complexity, and add privacy features that would require specialized cryptography expertise.
Building for the AI-Assisted Development Era
Sam Altman describes "the death of apps" - a shift from standalone applications to fluid, intent-driven experiences. While fully autonomous AI agents remain largely theoretical, AI-assisted development is exploding right now.
Ruby SDK is infrastructure built for this reality - accessible to both non-technical builders working with AI assistance and experienced engineers who want production-ready blockchain infrastructure without overhead.
Our APIs aren't apps - they're composable building blocks that any builder can integrate on any blockchain. A non-technical builder describes outcomes and their AI assistant helps write integration code. An experienced engineer integrates directly, saving months of development. Either way: no blockchain code written, no specialized framework configuration, no complexity exposed.
Why We're Different: Real Utility Over Hopium
We've lived through empty promises: ICO boom, crypto winter, DeFi summer, NFT mania, meme coin euphoria.
Ruby SDK is different because we're not selling hopium.
We're not promising 100x returns or paying influencers. We're not manufacturing FOMO or artificial scarcity. We're building real coordination infrastructure that solves real problems for real builders - on every blockchain that matters.
Our value proposition: Builders pay us when they use our APIs because we save them months of development time, tens of thousands in security audits, and the complexity of learning specialized blockchain tools. They pay because what we provide is worth more than what we charge.
Our token doesn't derive value from speculation or governance theater. It derives value from distributing 100% of actual fees from actual usage across every chain. Perfect alignment.
This is the anti-thesis of hype-driven Web3. We're the anti-grift option. We're not trying to go viral or manufacturing a cult. We're building something that works on every blockchain, pricing it fairly, letting quality speak for itself. We're establishing sustainable economics and yield.
Product and Technology
The Complete API Library
Ruby SDK provides four core APIs addressing fundamental needs of decentralized applications. These are production-ready and deployed across two architectures: privacy-native blockchains with maximum privacy, and standard blockchains with encryption layers. All complexity is abstracted through simple API calls that work consistently across any supported chain.
Token Factory
Lets applications create both fungible tokens and NFTs from a single API. Unlike traditional approaches requiring separate deployments for each new token, our factory allows unlimited token types with configurable properties including decimals, supply, minting permissions, and privacy settings.
Applications can issue loyalty points, create membership NFTs, or launch utility tokens without writing any blockchain code. The factory includes built-in fee collection, granular permission systems, and privacy-preserving balance queries on privacy-native chains.
Escrow System
Provides secure multi-party transactions with sophisticated execution logic across any blockchain. Applications create escrows requiring deposits from multiple parties, specify complex payout structures, include arbitration for dispute resolution, and support automatic partial execution when conditions are met.
This powers peer-to-peer marketplaces, supply chain payments, and decentralized exchanges. The partial fill functionality enables automatic execution of portions of large orders as liquidity arrives, enabling continuous trading without manual intervention.
Metadata Service
Solves the challenge of storing and retrieving decentralized metadata with privacy controls. Applications store media on IPFS through our Pinata integration, reference content on-chain with access controls and encryption.
On privacy-native chains, all metadata remains encrypted on-chain. On standard chains with our privacy layer, we provide encryption for sensitive data while leveraging the chain's transparency for discoverability when appropriate.
Notification Hub
Creates event-driven architecture for decentralized applications on any blockchain. Applications subscribe to events and notifications are delivered through our API with optional sponsor models where applications subsidize their users' fees.
This solves one of the most challenging aspects of Web3 UX - how to notify users of on-chain events without requiring them to constantly poll the blockchain.
Two-Tier Privacy Architecture
Our decision to support both privacy-native blockchains AND provide encryption layers for standard blockchains is central to our competitive differentiation. But our strategic priority is clear: we lead with privacy-native chains, establishing ourselves as privacy infrastructure experts, then expand to standard chains from that position of strength.
Privacy-Native Chains: Our Core Competency
Privacy-native chains represent a small fraction of blockchain activity, but they are where we plant our flag. This is our niche, our differentiation, our strongest signal to the market.
Why privacy-native chains come first:
- Strong differentiation: This is genuinely hard to do well. Most Web3 infrastructure providers ignore privacy or treat it as an afterthought. We make it our foundation.
- Clear positioning: We're the privacy infrastructure experts. This is a defensible niche with limited competition.
- Technical moat: Deep expertise in TEEs, FHE, and privacy-preserving smart contracts creates barriers to entry.
- Enterprise appeal: Healthcare, finance, and enterprise use cases requiring genuine privacy represent high-value customers willing to pay premium rates.
Technology Diversity as Competitive Moat
The privacy-preserving blockchain space is rapidly evolving with multiple competing approaches. By supporting multiple privacy technologies, we ensure Ruby SDK remains relevant regardless of which approach gains dominance:
- Secret Network: Trusted Execution Environments (TEEs) with Intel SGX, providing mature privacy-preserving smart contracts
- Oasis Network: TEEs with different architectural approach and stronger enterprise positioning
- Phala Network: TEEs within the Polkadot ecosystem, offering cross-chain interoperability
- Fhenix: Fully Homomorphic Encryption (FHE) - breakthrough cryptographic approach allowing computations on encrypted data without decryption, representing the cutting edge without hardware dependencies
If Intel SGX proves problematic, we have FHE-based alternatives. If FHE remains computationally prohibitive, we have mature TEE options. If one network loses developer mindshare, we maintain presence on three others.
Integration Simplicity and AI-Optimized Development
The technical sophistication of our multi-chain approach is invisible to builders. They interact with Ruby SDK through standard REST APIs using familiar authentication mechanisms like API keys and JWTs. They integrate our SDK the same way they integrate Supabase, Stripe, or SendGrid - clear documentation, example code, HTTP or TypeScript requests.
Our focus is AI-assisted code development - making Ruby SDK the easiest Web3 infrastructure to integrate when working with AI coding assistants. While we support MCP (Model Context Protocol) for future scenarios where AI agents interact directly with APIs, our primary target is builders working with tools like Windsurf and Replit.
They describe what they want, the AI helps them write code that integrates our APIs, and they get working applications without blockchain expertise.
Team and Advisors
Our team has deep expertise in blockchain privacy technologies, having worked on privacy-preserving infrastructure through multiple market cycles. We've seen the hype, lived through the crashes, and maintained focus on building real infrastructure that solves real problems.
We're supported by advisors with experience in Web3 infrastructure, AI-assisted development platforms, and enterprise blockchain adoption. Our network spans privacy-focused blockchain communities, major dApp ecosystems, and AI development tool platforms.
Ruby SDK Straightforward Web3 App Development October 2025
For more information contact the founding team.